Cooking Up Sales In the Kitchen
This holiday season, companies will be using promotional products to thank current customers and help increase brand awareness. One place they may want to target is the kitchen.
Think about it. How much time does your family spend in the kitchen during the holidays?
I know our family will be baking, cooking, washing, cleaning, and then baking again. It seems like a never ending cycle.
So why not sneak in a few subtle impressions with potential clients? There are plenty of creative ways to make sure customers keep, re-use and see your promotional product all year long.
You may think pizza magnets are the only option. I’ll admit, they are effective. May we suggest a few other items that may claim residency in your clients kitchen this year?
Under $1
Bag Clip for Chips – Who doesn’t need one?
Ice Cream Scooper – We all scream for…
Under $3
Oven Mitt – You can’t make cookies without one.
Napa Wine Opener – Let’s celebrate!
Under $5
Mincing Knife Set – Talk shop while they chop.
Cooking Apron – Feel like a top chef.
Bamboo Salad Utensil Set – Mix the greens with a green utensil.
Under $10
Gourmet Kitchen Timer – No burnt turkey this year.
Salt and Pepper Grinder – Fresh pepper anyone?
Wine Set – Impress the guests.
Cookout Multi-Tool – Like a Swiss Army Knife for your BBQ.
Under $15
Snappy Cutting Board Set – Handy for all that prep work.
Emergency Oil and Vinegar Set – Get just the right amount.
Do you think promotional products work in the kitchen? Tell us what you think by leaving a comment. We would love to hear what type of promotional products you still keep in your kitchen.
How to connect with attendees through trade show giveaways.
First things first, identifying the key people whom you are trying to connect with at the show by doing some simple research before hand. This is vital to ensuring your promotions a success. It may be as primitive as asking the question, “How would I describe the typical attendee at this trade show?”
Second, cover the basics (age, gender, hobbies, geographical location, etc.) even though it may seem rudimentary on the surface.
Understanding your audience will improve the effectiveness of your giveaway. Most importantly, attendees will be more likely to use this item after the show (Meaning more exposure).
There are four main types of personalities that might help to narrow down your choice of giveaway: (1) methodical, (2) humanistic, (3) spontaneous, or (4) competitive.
If you are targeting people who are methodical, then pick something more functional like:
• a tote bag or briefcase with an organizer (very useful during a show).
• a padfolio to take notes during show sessions (don’t want to forget the facts).
• a USB flash drive with marketing info previously uploaded onto it (to review more in-depth).
If your audience is more ‘relationship orientated’ like HR, PR, or anything ending in R then you may consider:
• a business card holder for collecting new contacts (networking gurus).
• a jotter for writing down verbal commitments (don’t want to let someone down).
• a journal for writing down notes during team building exercises (pure inspiration).
For those who are spontaneous and love to have fun, it’s more effective to have a more personal giveaway.
• a cool new tumbler for that long office commute (got to have my coffee).
• a colorful tote bag or sling pack (has an outgoing appearance).
• a fun pen (keeps them awake during those long sessions).
• an innovative desktop gadget (makes the office less of a bore).
Competitive types appreciate giveaways that have an instant “what’s in it for me” appeal. Don’t be discouraged if they reject your giveaway ‘because it won’t fit in their luggage’ or ‘they honestly won’t ever use it’.
It’s safe to stay with items associated with travel, work, or sports such as:
• laptop sleeves (doing work on the go).
• travel kits (convenient for frequent travelers).
• drawstring backpacks (doubles as a gym bag and easy to fold up).
• smart phone covers (almost always making calls).
Whatever you decide to use for your trade show promotional giveaway, make sure it connects with your target audience. Choosing something they will appreciate shows that you understand them on some level.
And further, if they can use it on a regular basis you are creating a touchpoint that can last long after your trade show. Follow these suggestions and your next trade show giveaway will be a huge success.
5 Types of Eco-Friendly Bags
In a recent meeting your boss decided to go green for this year’s annual conference. Everyone on your team is full of energy. Your excited too until your boss puts you in charge of picking eco-friendly sponsorship bags. Then you ask yourself, ‘What makes a bag eco-friendly anyway?’
Don’t worry; we’ve got you covered – the quick list of 5 common types of eco-friendly bags:
1. Recycled bags – water bottles turned magically into tote bags – does it get any greener than that? To buy legit recycled bags, look for “made from post-consumer recycled products” in the description. Fabrics can range from cotton, canvas, denier, and PET (see product example).
2. Sustainable bags – if it can be grown and easily reproduced beyond the consumption rate then it is sustainable. Common sustainable bags include natural cotton, jute fiber (vegetable based fabric), and bamboo (see product example).
3. Organic bags – when harmful pesticides are eliminated from the growing and production process of cotton it then becomes organic (see product example).
4. Recyclable – if you’ve seen the 5 inside the recycled symbol then you’ve found a recyclable product. It may be recycled at participating recycling facilities. The most popular recyclable fabric for promotional bags is non-woven polypropylene or PP (see product example).
5. Reusable bags – if you can fold it, store it, or easily transport it for reuse then it is probably reusable. The green factor comes from replacing plastic bags with a longer lasting substitute (see product example).
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